Evidence
Each important claim needs support that fits it.
The review considers the source, method, recency, representativeness, observed behaviour, and whether another person could reconstruct the factual basis.
From brief to opinion
The decision sets the work.
Scope depends on the evidence, stakeholder access, deadline, and exposure. The final record identifies what was reviewed and what remains unresolved.
- 01
Set out the decision
Record the choice, its owner and deadline, the commitment requested, the intended result, and the consequences of acting or waiting.
- 02
Rebuild the proposal's logic
Trace how the stated problem, proposed product, adoption, delivery, economics, and risks are meant to produce the result.
- 03
Examine the supporting evidence
Identify the claims carrying the decision, then assess the evidence and the cost of finding out late that a claim was wrong.
- 04
Compare real alternatives
Set full approval beside staged funding, a narrower scope, another test, buying, partnering, waiting, keeping the current process, or closing the work.
- 05
Give the opinion
State the conclusion, any conditions, the owner of each next action, the evidence still required, and the next decision date.
Judgment
Material uncertainty stays visible.
Scores can organise issues, but they cannot turn assumptions into probabilities. The opinion records consequence, weak evidence, discovery delay, and difficulty of reversal.
Disagreement
A material disagreement belongs in the record.
Participants can correct facts and submit better evidence. If an important difference remains, the decision owner sees it.
Independence
The fee does not depend on implementation.
The practice earns no implementation fee, software revenue, recruitment commission, vendor incentive, referral fee, partner success fee, or equity from an organisation under review.
Any potential conflict is disclosed before work begins. The client appoints any outside specialist.
Professional conduct
Plain dealing, including when the evidence changes.
- Separate fact from advocacy
- Let management answer material findings
- Revise findings when better evidence appears
- Do not infer motives without evidence
- Keep the work proportionate to the decision
- State the conclusion and its limits
Information handling
Access is limited to what the decision requires.
Where practical, work stays in the client's controlled environment. Access is restricted to named reviewers, unnecessary personal information is excluded, and retention is agreed before transfer.
Source code, personal data, and trade secrets are requested only when the agreed scope requires them. Client information is never published without written permission.
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The opinion reflects the evidence available at the time.
The review cannot guarantee market success, product adoption, investment return, delivery performance, legal compliance, security, model accuracy, or future competitive conditions.
The client remains responsible for the information supplied, the final decision, implementation, legal and regulatory duties, specialist advice, and subsequent monitoring.