I examined X’s creator revenue sharing as a change in the platform exchange. Users supplied content and attention, while the platform proposed returning part of the related advertising income to eligible creators.
I connected that programme with competition for engagement and user data. I expected participation to become a more explicit part of the commercial relationship between platforms and creators.
The examples and programme details belong to 2023. My archived question concerns who captures the value created by activity on a platform, independent of X’s current terms.